Champagne Lounges Silenced As Dr. Dre And Snoop Dogg Award Still G.I.N. Contract To Applebee’s

Champagne lounges entered a quiet phase this week after Dr. Dre and Snoop Dogg formally awarded their premium Still G.I.N. rollout to Applebee’s, positioning the spirit inside a national casual dining chain best known for approachable pricing and durable menus.

The partnership introduces “Still Together Sips,” a dedicated cocktail section featuring Still G.I.N. as its foundation. The lineup includes the $7 “Young, Wild & Free” Fruit Punch and the $10 “Rollin’ On The Beach,” both available exclusively at Applebee’s locations.

For a product marketed as premium, the move represents a strategic shift toward accessibility. Instead of velvet ropes and rooftop ambiance, the gin now occupies booths and barstools across suburban America, where exclusivity is measured less in scarcity and more in affordability.

Applebee’s has enhanced the launch with collectible temporary tattoos distributed alongside the cocktails. Guests can apply one of three original designs, extending the promotional experience beyond the glass. The tattoos are removable, the pricing is fixed, and the positioning is deliberate.

The collaboration merges hip-hop entrepreneurship with casual dining scale. Applebee’s gains cultural capital. Still G.I.N. gains mass-market exposure. Consumers gain a $7 entry point into a product branded as premium.

Luxury remains intact.

It has simply adjusted its seating arrangement.